SymbolStudio©
www.symbolstudio.pl
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Warsaw Equity Group - PARTNERS FOR GROWTH
WEG is a leading investment company that supports projects in innovative B2B solutions, such as automation, efficiency improvement and sustainability.
For over 20 years, it has been supporting business enterprises by investing its own and its founders’ capital.
For over 20 years, it has been supporting business enterprises by investing its own and its founders’ capital.
Scope of work:
‣ Target group analysis
‣ Redesign logo
‣ Visual strategy
‣ Design of identification elements
‣ Animations
‣ Website
Credits:
Mateusz Pałka - Creative director
Karol Socha - Logo redesign, visual strategy, web design, animations
Brand for growth
We based our visual communication on the idea of growth to emphasize the brand’s fundamental value, which is investing and creating market leaders. A starting point of every composition is the brand logo, always placed in the bottom left corner. Successive shapes that are coming out of the logo are to symbolize the dynamic growth in the invested projects.
The brand slogan “PARTNERS FOR GROWTH” is a significant element of verbal communication. It emphasizes the partnership between the brand and its founders.
